How to disclose AI video without losing reach

Every major platform now asks creators to label synthetic visuals. Creators fear the label costs reach. Silence costs the account.

What the platforms actually ask

• TikTok — toggle "AI-generated content" when the visuals are synthetic; required for realistic AI imagery.
• Instagram / Reels — the "AI info" label appears automatically when the platform detects signals; you can also self-declare.
• YouTube Shorts — an altered/synthetic content disclosure in the upload flow for realistic synthetic scenes.

The wording that does not sound like an apology

Put it in the caption, once, in plain language: "Visuals generated with AI; story and edit by me." That is accurate, it is short, and it frames you as the author rather than the automation.

What gets accounts in trouble

Not the label — the inconsistency. A channel that labels three videos and hides it on the fourth is the one that gets actioned. Pick one disclosure sentence and use it every time; a template makes that automatic because the line lives in the caption file.

Common questions

Does the label reduce views?

There is no platform statement that it does. The measurable risk sits with undisclosed synthetic content, not with honest labels.